Fair Trade? No, thanks.
In the market there are many labels that indicate that coffee has been traded fairly. But fair to whom? Most of the time “Fair Trade” simply means that this coffee has been paid a small percentage above the commercial value. If we take into account that many times the commercial value of a pound of coffee is not even enough to cover the production value, and that coffee growers are forced to sell at that price in order to cover the credits and costs they have already assumed because it is that or lose the harvest, this is not fair at all.
For this reason in Pacandé you will not find labels of any kind, we negotiate our coffee directly and we bring it, that’s it. Often the labels are also very expensive for a coffee grower with a small farm and therefore it is not profitable for them. We know that we ask a lot from you, because we ask for your trust. But in return we offer you a totally transparent price calculation that you can check HERE.