Designed by Colombian artist Mario Zumaqué. This poster series reflects the Colombian coffee culture and the biodiversity of the country.

The Jeep Willys is a symbol of the coffee culture of Colombia. Our coffee grows in high and difficult to access mountains. Many years ago, coffee farmers transported their coffee to the villages on mules, but with the introduction of the Jeep-Willys, these sturdy vehicles became the means of choice for transporting the harvest.

Over time, they became icons of the coffee culture and landscape. Today, there is an annual parade of the yipaos, as the jeeps are called in Colombia.